It hasn’t been a good fall for ABC’s new shows, but the net’s best bet — superhero drama “No Ordinary Family” — got off to a promising start Tuesday.
The Michael Chiklis-fronted show from ABC Studios may have placed third in its brutal time period, but it more than doubled what the net opened with there a year ago. And it built in its second half-hour across the board — usually a good sign.
The second Tuesday of the season also saw Fox’s “Glee” achieve another series high, while lead-out rookie comedy “Raising Hope” held up well, but “Running Wilde” saw a troubling dropoff. And CBS’ “The Good Wife” launched its second season with winning — but underwhelming — scores in a rather lackluster 10 p.m. hour.
For ABC, “No Ordinary Family” (3.2 rating/9 share in adults 18-49, 10.69 million viewers overall) was able to carve out enough of an audience opposite Fox’s femme-magnet “Glee” (5.9/17 in 18-49, 13.51m) and CBS’ broad “NCIS” (4.1/12, 19.15m) to post the best numbers for a new ABC show this fall. It did so by appealing to all audience segments, including men, teens and kids.
Although “V” did better in the same Tuesday 8 p.m. slot with a few episodes last fall, ABC has struggled in recent years to find a consistent presence in the hour. And it’s hard to imagine the Alphabet being able to do much better here now, since in adults 18-49, for example, Tuesday has become the top-rated 8 o’clock weeknight for CBS (“NCIS”), NBC (“The Biggest Loser”) and Fox (“Glee”).
Also for ABC, the “Dancing With the Stars” results show won in most categories at 9 (3.8/10 in 18-49, 17.34m), and “Detroit 1-8-7” (2.1/6, 8.71m) held more than 90% of its premiere delivery at 10. Thanks in part to more men watching ABC earlier in the evening, and fewer watching competitor CBS at 10 (“Good Wife” instead of “NCIS: Los Angeles”), “Detroit” was flat or up from its preem in all key male categories.
For the night, ABC ran third in 18-49 but joined Fox as big year-to-year gainers.
Fox’s “Glee” (5.9/17, 13.51m) was up another 5% to hit a series high across the board, including femmes 12-34, where it reached a 25 share. Net notes that the high school musical dramedy becomes the first show since “Seinfeld” in 1993 to kick off a season as the No. 1 entertainment series in adults 18-49 and then build to a higher rating the following week.
It was followed by the second segs of new half-hours “Raising Hope” (3.1/8, 7.09m), which matched its premiere score, and “Running Wilde” (1.9/5, 4.47m), which declined by 21%.
At CBS, “NCIS” (4.1/12, 10.15m) was up from its premiere, placing second in its hour in 18-49 and first among all shows on the night in adults 25-54 (5.4/14) and total viewers. “NCIS: Los Angeles” (3.7/10, 16.51m) followed by improving upon its season preem scores; “The Good Wife” had an OK second-season bow (2.5/7, 12.84m) but it and its skedmates were down vs. their starts of a year ago.
“Good Wife” edged out MTV’s “Teen Mom” (2.4/7) as the hour’s No. 1 show in 18-49, while winning rather comfortably in both 25-54 (3.6/10) and total viewers — two categories CBS won for the night.
NBC had a sluggish Tuesday, as “The Biggest Loser” (2.7/8, 7.19m) has clearly shed some of its ratings girth this fall, and this season’s third episode of “Parenthood” (2.0/6 in 18-49, 5.85m) dipped to fourth place in the 18-49 demo (down 20% week to week) and came in below what “The Jay Leno Show” did in the hour a year ago.