Discovery’s Science Channel has found the space and time to give a second-season order of 10 episodes to “Through the Wormhole With Morgan Freeman.”
“Through the Wormhole” notched up the highest ratings in the cabler’s history for a series premiere, opening last month with a 0.7 rating in households (improving the timeslot by 200%) and 647,000 viewers. Show has also helped give Science — currently undergoing a makeover — a broader audience.
“We’ve been trying to put a whole new face on the channel, and this has been the poster child,” said Science Channel g.m. Debbie Myers. “It showed us that, if done right, and you take people on a journey, then viewers will come.”
“Through the Wormhole” asks questions that ponder the “deepest mysteries of existence.” Freeman hosts and serves as an exec producer. “Morgan Freeman has helped be a gatekeeper to this kind of programming,” Myers said. “The big secret in Hollywood is there are more geeks there than we give it credit for. I cannot ask for a better relationship with the producers. They came to the table with a real love of science.”
Myers said Science Channel has two more projects in the works with Freeman, who also brings a more diverse audience to the network. “Through the Wormhole’s” premiere doubled the African American demo composition for the channel. It’s also helped the cabler pull off its best quarter ratings ever.
Freeman’s Revelations Entertainment produces “Through the Wormhole” with The Incubator. Freeman, Lori McCreary, Simon Andreae and James Younger are executive producers, along with Science Channel’s Sara Kozak.