Revenue chief for CNBC

Tom O'Brien set for newly created post

CNBC is creating the position of chief revenue officer for Tom O’Brien, former exec at WNBC digital channel the Nonstop Network. Effective immediately, O’Brien will report to CNBC chief Mark Hoffman.

In an email to staff, Hoffman said he felt the net needs to focus on “getting the full value for CNBC’s exceptional brand across all platforms and commercial opportunities — TV, digital, international, branded content and other growth platforms as they come along.”

Hoffman cited O’Brien’s multiplatform approach to marketing Nonstop as evidence that he’s suited for the job. While at the Peacock’s flagship station, O’Brien presided over expansion online and initiatives that put WNBC programming on TVs in taxicabs and New York’s PATH railway system.

More TV

  • 'Saturday Night Live' China Version Yanked

    Chinese Version of 'Saturday Night Live' Yanked From Youku

    CNBC is creating the position of chief revenue officer for Tom O’Brien, former exec at WNBC digital channel the Nonstop Network. Effective immediately, O’Brien will report to CNBC chief Mark Hoffman. In an email to staff, Hoffman said he felt the net needs to focus on “getting the full value for CNBC’s exceptional brand across […]

  • Fox Sports World Cup Production BTS

    Global Broadcasters Score Big With Live World Cup Final Ratings

    CNBC is creating the position of chief revenue officer for Tom O’Brien, former exec at WNBC digital channel the Nonstop Network. Effective immediately, O’Brien will report to CNBC chief Mark Hoffman. In an email to staff, Hoffman said he felt the net needs to focus on “getting the full value for CNBC’s exceptional brand across […]

  • The Bold Type Meghann Fahy

    'The Bold Type' Boss and Star on 'Normalizing Conversations About Gun Control'

    CNBC is creating the position of chief revenue officer for Tom O’Brien, former exec at WNBC digital channel the Nonstop Network. Effective immediately, O’Brien will report to CNBC chief Mark Hoffman. In an email to staff, Hoffman said he felt the net needs to focus on “getting the full value for CNBC’s exceptional brand across […]

  • Streaming Subscribers Overtake Pay-TV Customers for

    Streaming Subscribers Overtake Pay-TV Customers for First Time in the U.K.

    CNBC is creating the position of chief revenue officer for Tom O’Brien, former exec at WNBC digital channel the Nonstop Network. Effective immediately, O’Brien will report to CNBC chief Mark Hoffman. In an email to staff, Hoffman said he felt the net needs to focus on “getting the full value for CNBC’s exceptional brand across […]

  • The Fast and the Furious

    TV News Roundup: Paramount Network Sets Paul Walker Documentary Premiere Date

    CNBC is creating the position of chief revenue officer for Tom O’Brien, former exec at WNBC digital channel the Nonstop Network. Effective immediately, O’Brien will report to CNBC chief Mark Hoffman. In an email to staff, Hoffman said he felt the net needs to focus on “getting the full value for CNBC’s exceptional brand across […]

  • Elena Kampouris Sacred Lies Facebook Watch

    TV Review: 'Sacred Lies' on Facebook Watch

    CNBC is creating the position of chief revenue officer for Tom O’Brien, former exec at WNBC digital channel the Nonstop Network. Effective immediately, O’Brien will report to CNBC chief Mark Hoffman. In an email to staff, Hoffman said he felt the net needs to focus on “getting the full value for CNBC’s exceptional brand across […]

More From Our Brands

Access exclusive content