Insiders confirm that the Peacock is interested in a flash
mob/dance competition show from “The Biggest Loser” producers 3 Ball
Entertainment. 3 Ball, in turn, is in talks to marry the format with
Abdul and Ortega.
According to sources familiar with the pitch,
network execs were taken to a Burbank restaurant and shown a sizzle reel
for the show. But as the tape ended, the eatery they were at suddenly
came alive — as patrons, wait staff and chefs dropped what they were
doing, got up and conducted a dance routine.
Turns out 3 Ball had
rented the restaurant out for the day, and hired dancers to pose as
“It was a big spectacle,” said an insider who
attended one of the pitch meetings.
Show is more than just about
flash mobs, however. Several flash mob pitches have made the rounds in
recent years — including one from Abdul herself. The 3 Ball show is
expected to have some sort of competitive element, and work its way up
through the show to a major spectacle performance (one source compared
it to the parade scene in “Ferris Bueller’s Day Off”).
3 Ball and
NBC declined comment. 3 Ball’s upcoming credits include “Dad Camp” at
VH1 and “Obese” at ABC.
Ortega’s credits include the recent
Michael Jackson “This Is It” feature, which came out of the comeback
tour that he had been directing. Ortega’s also the mastermind behind
Disney’s hot “High School Musical” franchise.
has been rumored for just about every unscripted job imaginable in
recent months. Abdul and ABC couldn’t come to terms on a deal that would
have centered a “Star Search” revival around her. She’s also still said
to be a contender for Simon Cowell’s fall 2011 launch of “The X Factor”