As Variety reported last month, the Paley Center for Media has now set a date for its new television awards program: May 2012.
Paley prexy/CEO Pat Mitchell confirmed the launch plans on Wednesday.
“We believe the awards committee has made significant progress in identifying the ways to achieve our objectives, and we will continue to carefully refine our plans to leverage those assets as we further define the nominations process, voting, judging and award categories in the months ahead,” Mitchell said.
Paley’s awards committee, formed in March, consists of Steve Mosko, president of Sony Pictures Television, Tony Vinciquerra, chairman and CEO of the Fox Networks Group, and Dick Lippin, chairman and chief executive of the Lippin Group.
Paley and the committee hasn’t yet announced a TV deal for the show.
“We have already received considerable interest from television networks and advertisers, and now that we have announced the time and location of our first show we will begin right away to translate this interest into substantive discussions,” Mosko said.
Paley said that the May date was picked in order to coincide with the network upfront presentations, when execs and several stars are already in Gotham. The networks have cut back on bringing stars — particularly returning stars — to their presentations, but this may force nets and studios to reverse that trend.
“The networks, advertisers and much of the top talent will already be in New York at that time and this venue should make it easier for top talent and industry leaders to participate in the show,” Vinciquerra said.
Paley also said it will merge its annual fundraising gala in New York with the awards show, and may get a jump on the 2012 launch by handing out some awards next year at its 2011 gala.