Nickelodeon is developing a show to star Lucas Cruikshank — the 17-year-old who stars as Fred Figglehorn in a series of popular YouTube videos.
Cruikshank will star in the half-hour project “Marvin, Marvin,” created and exec produced by Jon Ross (“10 Things I Hate About You”). He’ll play Marvin, a new kid in school who is a bit odd — perhaps because he’s actually not from this world.
The comedy continues Nickelodeon’s relationship with Cruikshank, who stars in the cabler’s upcoming TV movie adaptation of his “Fred” videos.
Cruikshank also guested on a 2009 episode of “iCarly” as both Fred and himself. That episode scored 5.1 million total viewers.
“Marvin, Marvin” is part of a talent deal that Cruikshank has signed with Nickelodeon.
“From his guest appearance on ‘iCarly’ to his upcoming ‘Fred’ movie, Lucas’ comedic chops are evident in everything he does,” said Marjorie Cohn, Nickelodeon prexy of original development and production.
“Fred: The Movie” bows on Sept. 17 on Nickelodeon. Cruikshank’s videos have been seen more than 530 million times online. His Fred Channel bowed on YouTube in 2008, and quickly became the fastest-growing channel in YouTube history.
Variety named Cruikshank one of its 2010 10 Comics to Watch.
Cruikshank continues to be repped by UTA and The Collective.