Newman gives $2 mil to pubcasters

Newman's Own Foundation awards matching grants to PBS, local stations

The Newman’s Own Foundation has announced grants totaling $2.2 million to PBS and nine local public broadcasting stations across the country, including KCET Los Angeles (which is breaking away from PBS) and PBS affiliates WNET in Gotham and WETA in D.C.

“Our mission is to use the power of media to change lives and help all Americans ‘be more,'” said PBS topper Paula Kerger. “These grants will help us continue to serve those communities, foster rich civic dialogue, encourage participation in the arts and provide access to quality education.”

PBS said the grants from the foundation established by Paul Newman will go to its member stations to match funds generated in pledge drives and help kick-start the drives. Some grant money will be given to the PBS network operation to fund its arts initiative.

The infusion of cash comes at an opportune time for pubcasters. With the new Republican majority in the House, pubcaster funding through the Corp. for Public Broadcasting may be targeted for cuts.