NBC Universal overhauls sports channel

Sternberg named CEO of Universal Sports

NBC Universal is overhauling the management of its Universal Sports cabler, tapping Fox Cable Networks vet David Sternberg to serve as CEO of the channel.

Perkins Miller, previously senior veep of digital media for NBC Sports and Olympics, has been named chief operating officer.

The two are taking on the duties previously handled by Claude Ruibal, who retains the title of U Sports chairman, and former prexy Carlos Silva, who is now president of Universal Sports Properties. Ruibal and Silva are holdovers from World Champion Sports Network, the cabler that NBC Universal and equity firm Intermedia Partners acquired in 2008 and refashioned as Universal Sports.

NBC U is clearly starting to put the Peacock stamp on the cabler. Along with the management overhaul, the channel recently moved to a facility in Westlake Village, Calif.

Sternberg’s mandate is to improve Universal Sports’ distribution, increasing from its current 57 million homes and likely trying to move it to more widely available tiers on cable and satellite operators. The deal is said to be skedded for completion in six to nine months.

Sternberg comes to U after serving as exec veep of emerging networks for Fox Cable Networks.

More TV

  • Late-Night TV's Growing Problem: Maybe There's

    Late-Night TV Has a Growing Problem: Maybe There's Too Much of It

    NBC Universal is overhauling the management of its Universal Sports cabler, tapping Fox Cable Networks vet David Sternberg to serve as CEO of the channel. Perkins Miller, previously senior veep of digital media for NBC Sports and Olympics, has been named chief operating officer. The two are taking on the duties previously handled by Claude […]

  • David Harbour'Stranger Things' event, Los Angeles,

    'Stranger Things' Season 3 Is Inspired by 1985's 'Fletch' (EXCLUSIVE)

    NBC Universal is overhauling the management of its Universal Sports cabler, tapping Fox Cable Networks vet David Sternberg to serve as CEO of the channel. Perkins Miller, previously senior veep of digital media for NBC Sports and Olympics, has been named chief operating officer. The two are taking on the duties previously handled by Claude […]

  • Disney Channel logo

    TV News Roundup: Disney Channel Announces 'Coop & Cami' Premiere Date

    NBC Universal is overhauling the management of its Universal Sports cabler, tapping Fox Cable Networks vet David Sternberg to serve as CEO of the channel. Perkins Miller, previously senior veep of digital media for NBC Sports and Olympics, has been named chief operating officer. The two are taking on the duties previously handled by Claude […]

  • Star Wars Resistance Trailer

    'Star Wars Resistance': Disney Drops Trailer for 'The Force Awakens' Prequel Series

    NBC Universal is overhauling the management of its Universal Sports cabler, tapping Fox Cable Networks vet David Sternberg to serve as CEO of the channel. Perkins Miller, previously senior veep of digital media for NBC Sports and Olympics, has been named chief operating officer. The two are taking on the duties previously handled by Claude […]

  • Michelle Wolf Joel McHale

    Michelle Wolf, Joel McHale Talk Shows Canceled by Netflix

    NBC Universal is overhauling the management of its Universal Sports cabler, tapping Fox Cable Networks vet David Sternberg to serve as CEO of the channel. Perkins Miller, previously senior veep of digital media for NBC Sports and Olympics, has been named chief operating officer. The two are taking on the duties previously handled by Claude […]

  • Jeremy Corbyn Brexit

    British Opposition Leader Jeremy Corbyn to Deliver Edinburgh TV Festival Lecture

    NBC Universal is overhauling the management of its Universal Sports cabler, tapping Fox Cable Networks vet David Sternberg to serve as CEO of the channel. Perkins Miller, previously senior veep of digital media for NBC Sports and Olympics, has been named chief operating officer. The two are taking on the duties previously handled by Claude […]

  • The Affair

    The Debate Over 'The Affair' Star Ruth Wilson's Awkward Exit (Column)

    NBC Universal is overhauling the management of its Universal Sports cabler, tapping Fox Cable Networks vet David Sternberg to serve as CEO of the channel. Perkins Miller, previously senior veep of digital media for NBC Sports and Olympics, has been named chief operating officer. The two are taking on the duties previously handled by Claude […]

More From Our Brands

Access exclusive content