NBC is developing a half-hour around standup comic Russell Peters.

“Cheers” alum Rob Long, also known for his regular KCRW commentary “Martini Shot” and his stint as a contributing editor for National Review, is onboard to write the sitcom.

Show will be loosely based on Peters’ family life. The comedian, who was raised in Canada to parents who had immigrated from India, was married earlier this year and is expecting his first child in 2011.

Universal Media Studios is behind the project along with American Work. Ravi Nandan and Scot Armstrong will exec produce with Long and Peters (who is set to star).

Peters has developed a strong following across the globe, selling out tours in the U.S., Australia, Singapore, India, the Philippines and Canada, among other stops. In 2009, he was ranked as one of the top ten highest-grossing comics in the U.S.

Peters appeared in the Comedy Central special “Russell Peters: Red, White and Brown,” and also hosted Showtime’s “Comics Without Borders” and “Russell Peters Presents.”

He’ll next be seen in the Duncan Jones-helmed feature “Source Code,” starring Jake Gyllenhaal and Vera Farmiga. That film is set for a 2011 release.