The half-hour scripted pilot will “be about a kid fresh out of high school who’s pursing the new American dream of being a celebrity without having any talent,” Burnham told Daily Variety.
Burnham, who will write and exec produce with Dan Lagana and Luke Liacos, just came off a successful 30-day run at the Edinburgh Fringe Fest and has a Comedy Central stand-up special set to air Oct. 16.
3 Arts’ Dave Becky is also executive producer.
“He had a such a great take on who he is and what the post-high school millennial generation experience is all about,” said David Janollari, MTV’s exec VP of scripted development. “Everything he said and talked about felt so authentic, and that authenticity was the most important thing. This is all about taking his voice and vision and putting it into a half-hour comedy.”
Burnham said the show “would be funny, but have something to say at the end of the day.”
MTV, which has scored record ratings for reality phenomenon “Jersey Shore” this summer, is ramping up its scripted slate.Net has ordered a second season of “The Hard Times of RJ Berger.” U.K. import “Skins” is in production, as is “I Want My Pants Back,” directed by Doug Liman. “Teen Wolf,” based on the Michael J. Fox film, is set to begin production soon.
“Audiences crave scripted entertainment, which tends to last longer,” Janollari said. “Reality can burn bright, but it can burn fast.”
Burnham is repped by Gersh and Becky at shingle 3 Arts Entertainment, while Lagana is repped by CAA and the Gotham Group.