MTV Latin America goes ‘Bad’

Web partners with Sony Pictures Television and Teleset on first telenovela

Sony Pictures Television and its 50% owned Colombian indie shingle Teleset are making telenovela “Ninas mal” (Bad Girls) for MTV Latin America.

Shooting in Colombia, the first of 70 hourlong episodes will bow this fall.

Youth-oriented skein about rebellious rich girls at a strict boarding school is a spinoff from Mexican helmer Fernando Sarinana’s 2007 film of the same title, a modest regional hit for Sony.

Sony Latin America’s TV development prexy Marlon Quintero described the adaptation as an attempt to explore “new dynamics in production, direction and plot” for MTV Latin America.

“MTV has always been at the vanguard at taking on new genres and reformulating them, as has been the case with animation, realities and fiction, and now, it is our turn to present our first original telenovela produced (in Latin America),” said MTV Latin America content VP Fernando Gaston.

Series will launch on MTV Latin America and eventually air on MTV’s Hispanic-oriented Tr3 in the U.S. and VH1 Brazil.

Until recently, telenovela production has been the preserve of Latin American giants Televisa in Mexico and Brazil’s TV Globo.

However, recent efforts by NBC’s Spanish-language web Telemundo and others are beginning to find ratings success.

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