Klutz falls for Brown

Toymaker to topline tot texts

Matt Brown has been named president of children’s book line Klutz Books and senior veep at Scholastic, Klutz’s parent company.

Brown, formerly of branding agency and toy developer Big Boing (where he held the title “Play Czar”), will take over the position from recently retired Klutz co-founder John Cassidy, starting Sept. 7. He will report to Scholastic trade publishing prexy Ellie Berger.

“Matt’s contagious sense of fun and depth of experience developing and building brands in the children’s market make him perfectly suited to lead Klutz into the future,” Berger said.

During Brown’s tenure at Big Boing, the company partnered with such kidvid heavyweights as Nickelodeon and PBS Kids plus Disney’s retail division.

More TV

  • ROSEANNE - "Netflix & Pill" -

    'Roseanne': What's Next for ABC's Spinoff

    Matt Brown has been named president of children’s book line Klutz Books and senior veep at Scholastic, Klutz’s parent company. Brown, formerly of branding agency and toy developer Big Boing (where he held the title “Play Czar”), will take over the position from recently retired Klutz co-founder John Cassidy, starting Sept. 7. He will report […]

  • D'Arcy Carden The Good Place

    Emmys: Will Critical Darlings Like 'The Good Place' and 'Killing Eve' Find a Foothold?

    Matt Brown has been named president of children’s book line Klutz Books and senior veep at Scholastic, Klutz’s parent company. Brown, formerly of branding agency and toy developer Big Boing (where he held the title “Play Czar”), will take over the position from recently retired Klutz co-founder John Cassidy, starting Sept. 7. He will report […]

  • ROSEANNE - "Netflix & Pill" -

    The 'Roseanne' Spinoff Can't Escape Roseanne (Column)

    Matt Brown has been named president of children’s book line Klutz Books and senior veep at Scholastic, Klutz’s parent company. Brown, formerly of branding agency and toy developer Big Boing (where he held the title “Play Czar”), will take over the position from recently retired Klutz co-founder John Cassidy, starting Sept. 7. He will report […]

  • Lagardere Studios' Imagissime Unveils New Documentaries

    Lagardere Studios' Imagissime Unveils New Slate of Documentaries (EXCLUSIVE)

    Matt Brown has been named president of children’s book line Klutz Books and senior veep at Scholastic, Klutz’s parent company. Brown, formerly of branding agency and toy developer Big Boing (where he held the title “Play Czar”), will take over the position from recently retired Klutz co-founder John Cassidy, starting Sept. 7. He will report […]

  • Laura Ingraham

    Laura Ingraham Is Under Madison Ave.'s Microscope Again

    Matt Brown has been named president of children’s book line Klutz Books and senior veep at Scholastic, Klutz’s parent company. Brown, formerly of branding agency and toy developer Big Boing (where he held the title “Play Czar”), will take over the position from recently retired Klutz co-founder John Cassidy, starting Sept. 7. He will report […]

  • One Day At A Time, Vida

    How 'Vida' and 'One Day at a Time' Make the Political Personal (Column)

    Matt Brown has been named president of children’s book line Klutz Books and senior veep at Scholastic, Klutz’s parent company. Brown, formerly of branding agency and toy developer Big Boing (where he held the title “Play Czar”), will take over the position from recently retired Klutz co-founder John Cassidy, starting Sept. 7. He will report […]

More From Our Brands

Access exclusive content