As “Glee” returns to Fox tonight after a four-month hiatus, we’ve lost track of all the marketing tie-ins to the musical comedy. “Glee” DVDs, soundtracks, magazine covers, flash mobs, internet ads… if you’re not aware of the show by now, you’re lying.
Other territories are getting in on the marketing bonanza as well. In Canada, Global TV — which airs the show there — took over Toronto’s gay-themed pop/dance radio station CIRR (103.9 Proud FM) on Monday and rebranded it “Glee FM.”
Ross on Radio has the details:
So what did an “All-Glee” format sound like? Regular morning team Patrick & Deb and discussion topics included bullying in high-school and which “Glee” character are you? (There were mostly Rachels.) There was a visit from the York University a capella group (which sang “Don’t Stop Believing”) and a phoner from the show’s co-creator Brad Falchuk. There were callers qualified to win a trip to see “Glee” in New York.
One challenge to doing an “All-Glee” format on Canadian radio? There are no more than 3-1/2 songs from the existing “Glee” catalog that might qualify as Canadian content, and one is “(You’re) Having My Baby.” So the format was actually Glee soundtrack music plus unrelated Cancon. It would have been fun to hear what non-Glee music the station would have interspersed on its own volition otherwise, although there was an occasional Lady Gaga or Adam Lambert song and the station’s regular, but still appropriate “Mandatory Madonna” feature.
In any event, it was more “Glee” music in one day than American radio may have managed to accommodate during the show’s entire first run of episodes. Here’s the first 80 minutes or so of the station yesterday at 6 a.m.:
Glee Cast, “Somebody To Love”
Glee Cast, “Hate On Me”
Max Vangeli & Digital Lab, “Your Love”
Glee Cast, “Alone”
Faber Drive, “G-Get Up & Dance”
Glee Cast, “Take A Bow”
Jane Child, “Don’t Want To Fall In Love”
Glee Cast, “Bust A Move”
Glee Cast, “You Keep Me Hanging On”
Nelly Furtado, “Powerless (Say What You Want)”
Glee Cast, “Sweet Caroline”
Glee Cast, “Taking Chances”
Laura Pausini, “Surrender”
Glee Cast, “Bootylicious”
Glee Cast, “Can’t Fight This Feeling”
Adam Lambert, “Whatya Want From Me”
Glee Cast, “Bust Your Windows”