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Fox Networks’ affiliate sales and marketing division has tapped Julie Simon as its new senior VP of advanced services.

That means the cable vet will help Fox Networks expand its distribution in areas such as high-definition TV, video on demand and interactive TV.

She’ll also work with both Fox Broadcasting and Fox cable nets in coming up with new strategies in advanced services.

Simon will report to Mike Hopkins, president of Fox Networks affiliate sales and marketing.

“Julie has demonstrated a strong ability to understand and navigate the continually shifting landscape of advanced services during her career,” Hopkins said. “Her experience developing products on both the programming and operator sides of the business will help us maximize our increasing opportunities in this space.”