Another week, another ratings victory for NBC’s “Sunday Night Football,” which shined despite facing season premieres of the night’s top returning shows on ABC, CBS and Fox.
Reliable preliminaries are subject to significant revision for both NBC and CBS due to NFL action, but the Peacock is expected to win the night thanks to its New York Jets-Miami Dolphins contest, which averaged a 6.5 rating/16 share in adults 18-49 and 15.9 million viewers overall on NBC stations from 8:30 to 11 p.m., with the nationals expected to rise nicely due to a down-to-the-wire finish. “SNF” has won the night all three weeks of the football season to date and the franchise continues on a record-setting ratings pace.
Elsewhere, CBS enjoyed a lengthy, 47-minute NFL overrun, so ratings for its primetime lineup are a bit murky. From about 7:47 to 8:47 p.m., “60 Minutes” looks to come in at approximately a 3.6 rating/10 share in adults 18-49 and 15.1 million viewers overall, followed by similar demo deliveries for the expanded 90-minute season opener of “Amazing Race” (roughly 3.7/9 in 18-49, 11.5 million viewers overall) and the second-season opener of “Undercover Boss” (3.7/9 in 18-49, 11.0 million viewers overall), which is scheduled to regularly air at 9 o’clock. “CSI: Miami” makes its firstrun Sunday premiere this coming week for the Eye net.
ABC was paced by the seventh-season premiere of “Desperate Housewives” (4.2/10 in 18-49, 12.8 million viewers overall), which continues its gradual decline (off about 10% year to year) but remains potent; its “Extreme Makeover: Home Edition” lead-in has faded even more in recent years, settling for a modest 2.5/6 in 18-49 and 8.4 million viewers overall at 8 p.m. with the second of its two hours. The net figures to be stronger in the opening hour this coming week when “America’s Funniest Home Videos” makes its return. And at 10 p.m., “Brothers & Sisters” looked good enough despite a third-place finish (3.0/8 in 18-49, 9.6 million viewers overall), on par with its year-ago premiere.
At Fox, the hourlong “Family Guy” season premiere was the night’s top-rated entertainment program in adults 18-49 (4.5/11, 9.1 million viewers overall), though it was down from last year’s big bow (5.2 in the demo) on a night when the net was above average with the series premiere of “The Cleveland Show.” On this night, “The Simpsons” averaged a 3.7/10 in 18-49 and 7.8 million viewers overall in its 8 o’clock slot, and “Cleveland” dropped off to a 3.1/8 in the demo while drawing 6.6 million viewers overall.
Preliminary 18-49 averages for the night: NBC, 5.3/14; CBS, 3.9/10; Fox, 3.5/9; ABC, 2.8/7; Univision, 1.0/2.
In total viewers: NBC, 13.5 million; CBS, 13.3 million; ABC, 9.1 million; Fox, 7.6 million; Univision, 2.5 million.