CBS to air Duke-North Carolina hoops in primetime

Duke CBS has long been synonymous with men's college basketball coverage, but next March the network will have a first when it broadcasts a regular-season game between Duke and North Carolina in primetime.

The broadcast will take place March 5 at 8 p.m. Eastern. Granted, it's on a Saturday when CBS' alternatives are Crimetime reruns and other burnoffs. But still …

"Duke-North Carolina is one of the most intense rivalries in all of sports," said CBS Sports exec veep of programming Mike Aresco said. "A primetime telecast on CBS Sports will generate enormous interest across the nation as the 'Road to the Final Four heats up."

In April, CBS agreed in a deal with TNT and the NCAA to share broadcast rights for March Madness over the next 14 years.

More TV

  • The Crown

    'The Crown': Netflix Releases First Look at Olivia Colman as the Queen

    CBS has long been synonymous with men's college basketball coverage, but next March the network will have a first when it broadcasts a regular-season game between Duke and North Carolina in primetime. The broadcast will take place March 5 at 8 p.m. Eastern. Granted, it's on a Saturday when CBS' alternatives are Crimetime reruns and […]

  • France fans with painted facesFrance v

    France Celebrates Soccer World Cup Triumph

    CBS has long been synonymous with men's college basketball coverage, but next March the network will have a first when it broadcasts a regular-season game between Duke and North Carolina in primetime. The broadcast will take place March 5 at 8 p.m. Eastern. Granted, it's on a Saturday when CBS' alternatives are Crimetime reruns and […]

  • France goalkeeper Hugo Lloris catches the

    France vs Croatia World Cup Live Stream: How to Watch

    CBS has long been synonymous with men's college basketball coverage, but next March the network will have a first when it broadcasts a regular-season game between Duke and North Carolina in primetime. The broadcast will take place March 5 at 8 p.m. Eastern. Granted, it's on a Saturday when CBS' alternatives are Crimetime reruns and […]

  • Who Is America Review

    TV Review: Sacha Baron Cohen's 'Who Is America?'

    CBS has long been synonymous with men's college basketball coverage, but next March the network will have a first when it broadcasts a regular-season game between Duke and North Carolina in primetime. The broadcast will take place March 5 at 8 p.m. Eastern. Granted, it's on a Saturday when CBS' alternatives are Crimetime reruns and […]

  • Ricky Martin Versace American Crime Story

    Ricky Martin Signs With Maverick Management

    CBS has long been synonymous with men's college basketball coverage, but next March the network will have a first when it broadcasts a regular-season game between Duke and North Carolina in primetime. The broadcast will take place March 5 at 8 p.m. Eastern. Granted, it's on a Saturday when CBS' alternatives are Crimetime reruns and […]

  • Harry Kane of England celebrates scoring

    Belgium vs England World Cup Live Stream: How to Watch

    CBS has long been synonymous with men's college basketball coverage, but next March the network will have a first when it broadcasts a regular-season game between Duke and North Carolina in primetime. The broadcast will take place March 5 at 8 p.m. Eastern. Granted, it's on a Saturday when CBS' alternatives are Crimetime reruns and […]

More From Our Brands

Access exclusive content