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CBS marketing maven Ron Scalera was just 49

RScalera93225_D0037r Our thoughts go out to the family of CBS’ Ron Scalera, who passed away way too soon — this morning, at the age of 49.

Ron had served as executive vice president and creative director of the CBS Marketing Group, and had been with the Eye since 1997. Not only was he a good guy, but he was always a fun chat and a good interview.

As a geek for all things TV marketing, I’ve enjoyed chatting with Ron over the years about CBS campaigns — and dishing about what the other guys were up to. Ron brought a hipper, younger sensibility to the network — having come from the world of Fox at the early part of his career. Under his watch, CBS’ promos became more stylish, and employed some pretty cool visual techniques.

He and Eye marketing topper George Schweitzer have also had fun with some outlandish viral marketing stuff over the years. This is a true loss to CBS.

Here’s what CBS honcho Leslie Moonves had to say:

“It is a day of profound sadness, shock and loss at CBS. We have lost a gifted colleague and a friend whose work graced the air of CBS every day, and whose engaging personality touched our lives. The creativity, energy and passion Ron put into his work will be sorely missed – from his brilliant on-air work and upfront presentations, to new and innovative forms of promotion. The level of admiration and respect he has here is exceeded only by the number of close friends who will remember a wonderful person who did everything at full speed, energizing and inspiring those around him. Our deepest sympathies and prayers go out to his wife Elizabeth and his children, Rachel and Michael, whom we all know so well through the many loving and prideful conversations Ron shared about his family everyday. One of the true good guys has left us far too early and we grieve with all our hearts.”

Ron is survived by his wife, Elizabeth, as well as two children: Rachel, 13, and Michael, 10.

Above, CBS’ 2009 TV season kick-off campaign from last fall.

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