Set to premiere on six NBC O&O’s (at 11 a.m. in New York and L.A.) and six Fox O&O’s as part of a slow rollout, “Live” will offer chats with one or two in-studio celebs every day, as well as offer lifestyle, fashion and cooking segments — a nod to a mostly female daytime audience.
Exec producer Rob Silverstein, who will show up to work each morning at 4:30 to prepare for the two shows, said, “Most entertainment is presented in an idiotic way. We’re trying to raise the bar and are perfectly situated to pull this off.”
Promotionally speaking, the new skein will include a handful of teases for the 7:30 p.m. original “Access,” which will tape around 11 a.m. — about an hour later than it does now.
Silverstein said he and NBC Universal had talked for years about adding another “Access Hollywood,” but the opportunity didn’t present itself until timeslots formerly occupied by Martha Stewart and Bonnie Hunt became available.
Co-hosting with Bush on the hourlong “Live” will be Kit Hoover, who also has a news and sports background. Her most recent job was host of ABC’s reality skein “Shaq Vs.”
Will the two make a good pairing? Silverstein said time will tell.
“No one can be sure, but our goal is to remake Regis and Kelly, not Mike and Maddy. Whether we can do that remains to be seen, but we have a good chance.”