Baton Rouge-based outdoor advertising firm Lamar is showing some serious Conan love on its digital billboards across the nation.
Here’s how the company explains the campaign:
Conan has lost his home and his rightful place on millions of screens across the nation.
His audience is also lost. Some are picking up the pieces of their lives, but many can’t. Some are too young to know this isn’t their fault: that they’ve done nothing wrong. So, until this talented, brilliant, voluptuously coiffed man has his show back, we shall offer him our screens.
His tweets will be displayed 22 feet wide on thousands of digital displays across this great land in the noble hope of putting a little Conan back in all of our lives. Lamar is with Coco.
Lamar has licensed graphic designer Mike Mitchell‘s now famous “I’m With Coco” poster for the campaign (much as O’Brien recently licensed it for his nationwide comedy tour). I’m now convinced that Mike Mitchell is the biggest winner to come out of the whole NBC late night mess.
Lamar claims that O’Brien and his company have nothing to do with it. (Nor do NBC Universal, obviously, or Fox or anybody else.) The timing seems a bit too coincidental, however: O’Brien’s 30-city Legally Prohibited From Being Funny on Television tour begins next week.