Wresting one of music’s most lucrative partnerships away from Sony Music Entertainment, Universal Music Group has signed a long-term strategic alliance with 19 Entertainment and Simon Fuller, creator of “American Idol,” to develop, distribute and market “American Idol’s” musical acts.
The announcement was made Tuesday by UMG’s chairman & Co-CEO Doug Morris and co-CEO Lucian Grainge, who will take over Morris’ day-to-day duties in January, as well as Fuller on behalf of 19 Entertainment.
As part of this multi-year agreement, UMG’s Interscope Geffen A&M will market, promote and distribute albums globally from ‘American Idol’s’ finalists and winning contestants across a broad array of retail and new media platforms.
— Steve Chagollan
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