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‘Supernatural’s’ femme appeal

Ladies love the things that go bump in the night

Since its launch five years ago, “Supernatural” has been a magnet for young women. Viewership in the demo has remained fairly consistent for the past four seasons, and last fall the show was paired with freshman series “The Vampire Diaries” as a lead-in.

Women 18-34
2009-10: 1.7 rating/4 share
2008-09: 1.5 rating/3 share
2007-08: 1.5 rating/3 share
2006-07:1.8 rating/4 share
2005-06: 2.4 rating/6 share

Total viewers
2009-10: 3.2 million
2008-09: 3.7 million
2007-08: 3.3 million
2006-07: 3.5 million
2005-06: 4.6 million

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