Boom time for Estudios Interlomas

Facility outside Mexico City is attracting more productions

Mexico City– Located some 45 minutes outside Mexico City, upstart studio facility Estudios Interlomas is gaining traction as a key competitor to the capital’s aging, standby studios-for-hire, Estudios Churubusco.

Founded as a joint initiative between Sony Television Latin America and Mexico-based TV shingle BoomDog in 2008, Estudios Interlomas features Mexico’s only set capable of expanding to 27,000 square feet.

BoomDog general director Alejandro Rincon described the shingle as flexible, but TV-focused.

Kicking off production in September 2009, with Sony’s “Mexico’s Next Top Model,” the studio has gone on to house E! News for Latin America and in the past two months have taken on productions from Televisa, the world’s largest producer of Spanish-language content, as the conglom expands beyond its extensive, private production capacity in the capital.

Opening operations last year amid the global financial crisis and the worst economic year in Mexico since the Great Depression, the company had its work cut out of for it.

“We are pretty happy,” says BoomDog operations and finance director Carlos Perna. “Despite having started up in the middle of the crisis … we are still here, and we are getting recognized.”

Additional studio space is generally dedicated to Sony and E!, and under construction is a casa foro, or “forum house,” a term for sets specifically designed for soap operas or other projects where action moves from room to room in a house.

The site features six editing studios and a full-HD production unit.

In the coming year, it is planning to develop exterior sets, including those featuring U.S.-type neighborhoods — a set that’s seeing increasing demand for commercials.

Rincon and Perna began BoomDog Films 15 years ago in Venezuela as Cinema Concepto. It has since migrated via Miami to Mexico City and adopted its current moniker in 2007.

Despite a venerable history reaching back to its first production in 1945, during Mexico’s Golden Age of cinema, the larger, state-supported Estudios Churubusco has undergone continuous upgrades over the decades, but it’s neighborhood-locked location, creaking infrastructure and spotty air conditioning system, will undoubtedly make Estudios Interlomas, located in the chilly hills high above the city, an increasingly tempting option for those with the money and the right project.

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