MediaLink nabs ex-Time Warner praiser

Ed Adler is senior partner at strategic commununications firm

Time Warner’s longtime PR topper Ed Adler, who earned his stripes helping to navigate the media giant’s communications strategy through one of the worst corporate mergers ever, with AOL, has been snapped up by MediaLink LCC as senior partner.

In his new role at the strategic communications firm, Adler will serve alongside MediaLink’s founder and CEO Michael Kassan and Prexy Wenda Harris Millard, advising a range of companies in the advertising, entertainment and technology sectors. Adler resigned from Time Warner earlier this year after Gary Ginsberg, a former right hand man to Rupert Murdoch, was hired as a senior advisor to Time Warner CEO Jeff Bewkes. In past several months, Adler has served as a consultant to several Time Warner units and on other outside projects.

“I am pleased to be staying in the evolving media industry and joining a firm that has a critical expertise in that area,” Adler said on Monday. “MediaLink was one of the first advisory firms to recognize the complexity of the changing digital world and by doing so, has earned a great deal of respect by those in our business.”

Adler began his career at Time Inc. more than 30 years ago as a reporter for Time magazine but eventually segued to the praiser side. As the top PR executive, Adler reported directly to three CEOs over the years, Jerry Levin, Dick Parsons and Jeff Bewkes. In that span, Time Warner became the world’s largest media company by revenues and then eventually contracted in the Bewkes era. In recent years, Adler was direclty involved in crafting strategy for the company’s new media initiatives, such as the TV Everywhere concept, and for its forays in social media, such as Facebook and Twitter.

MediaLink’s clients include Microsoft, AT&T, Unilever, News Corp. and Comcast. MediaLink’s Kassan is a former President of ad giant Initiative Media Worldwide and Harris Millard served as co-CEO of media at Martha Stewart Living Omnimedia. Adler will work from MediaLink’s New York office.