Weather Channel adds VP

Shirley Powell to oversee PR and communications

NBC and Turner Broadcasting alum Shirley Powell has joined the Weather Channel as exec veep of corporate communications.

Powell will oversee all public relations and communications matters for the cabler and its digital and international subsidiaries. She’ll be based in Atlanta and report to Weather Channel Companies CEO Michael Kelly.

It’s something of a homecoming for Powell, who served as NBC’s head of entertainment PR from 1999 through 2001 when she joined Turner Broadcasting in Atlanta. Weather Channel is partly owned by NBC Universal.

Powell exited her post as senior veep of corporate communications for Turner Broadcasting in December.

Before NBC, Powell held senior PR posts at Disney Channel and Cartoon Network.

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