Warner Bros. has bolstered its TV communications team. Studio vet Scott Rowe has been tapped to oversee worldwide communications for the Warner Bros. TV Group, while Tammy Golihew has been upped to senior veep overseeing all publicity for Warner Bros. TV.
Rowe moves to the Warner Bros. TV Group in a newly created post after spending the past 11 years in the studio’s corporate communications wing, most recently as senior veep. Before that, he worked as veep of publicity for Warner Bros.’ syndie division. Rowe’s role supervising all media and public relations, digital media and social networking in connection with publicity reflects the increasingly global focus of the studio’s TV production and distribution operations.
Rowe reports to Lisa Gregorian, exec veep and chief marketing officer of Warner Bros. TV Group. Golihew reports jointly to Rowe and Warner Bros. TV prexy Peter Roth.
“Scott is passionate about television, he gets what we do and he knows intuitively how to generate media attention around our consumer initiatives and business objectives,” Gregorian said in announcing Rowe’s appointment.
Golihew joined Warner Bros. in 2006 as veep of publicity in the TV marketing unit. She has spearheaded PR for WBTV since February, when former division head Sharan Magnuson stepped down from the post.
Golihew “has a terrific business acumen which, combined with her publicity experience and great relationships with our shows and network partners, has delivered strong results,” Roth said.Before Warners, Golihew worked in TV PR for Sony Pictures TV and BNC Public Relations.