The Spin Crowd

Every glamorous media-related gig will become reality-TV fodder if channels like Bravo and E! have their way.

With: Jonathan Cheban, Simon Huck.

It’s become obvious that every glamorous media-related gig — fashion, advertising, publishing — will become reality-TV fodder if channels like Bravo and E! have their way. Yet publicity would seem to be uniquely fraught with peril for the participants, inasmuch as an inability to manage one’s own image doesn’t bode well for clients. Consider that while watching “The Spin Crowd,” a no-brainer for E! — Kim Kardashian, the net’s franchise diva, is among the producers — but a show of dubious benefit to self-proclaimed “PR powerhouse” Jonathan Cheban, who comes across as a complete knucklehead and an HR nightmare.

Already featured in a special with the equally groan-inducing pun “The Spindustry,” this half-hour series is billed as a “real-life office comedy,” which serves notice to take everything with a grain of salt. Still, Cheban’s odd-couple shtick with his Command PR lieutenant, Simon Huck, often hinges on all the ridiculous things Cheban says and does to his employees.

These include pressuring one to get collagen injections to puff up her lips, going so far as to make an appointment for her; and being overwhelmed by the suggestion that linking Mario Lopez to a product might inspire “Extra,” which Lopez hosts, to cover the event.

Does anybody need to pay several grand a month for that advice?

Huck confesses during the interviews that Cheban has “no level of self-awareness,” but if that’s meant to be endearing, in the context of a boss haranguing his employees, it falls utterly flat. Presumably, his bad behavior will make a younger audience identify with the women who work for him, but only if they can suspend disbelief regarding how rigged the entire exercise appears.

Scheduled to follow the season premiere of Kardashian’s show (hey, the E! folks’ lineup might be a trifle oily, but they aren’t stupid), the new program also features the by-now-familiar trick of opening with what looks like a preview of the entire season — providing glimpses of every meltdown, hissy fit and stressed-out moment to come.

“If you can survive the hell, the payoff is huge,” Huck says, by way of describing life with Cheban.

Maybe so, but after one turn of “The Spin Crowd,” I’m already feeling a tad nauseous.

The Spin Crowd

E!, Sun. Aug. 22, 10:30 p.m.

Production: Produced by Bunim-Murray Prods. Executive producers, Kim Kardashian, Jonathan Murray, Jeff Jenkins, Gil Goldschein; co-executive producer, Russell Jay; supervising producer, Katherine Brooks; supervising story producer, Grant Rickard; producers, Erin Paxton, Amy Elkins.

Crew: Camera, Marc Weichel; editor, Ben Salter. 30 MIN.

Cast: With: Jonathan Cheban, Simon Huck.

More TV

  • Seth Meyers TV Take Podcast

    TV News Roundup: Netflix Announces Seth Meyers's Standup Special

    In today’s TV news roundup, Netflix announced the premiere date for “Seth Meyers: Lobby Baby” and Epix released a trailer for “Belgravia.” CASTING AMC announced that “Succession” actor Sarah Snook, David Costabile (“Breaking Bad”) and Sonya Cassidy (“Lodge 49”) have been cast in its upcoming anthology series from Will Bridges and Brett Goldstein. The still-to-be-titled series is set 15 years into the [...]

  • Rachel Maddow

    Four Female Journalists Will Moderate Next Democratic Debate

    Four women will moderate the next Democratic debate, slated for broadcast on MSNBC. Rachel Maddow, the primetime host; Andrea Mitchell, the veteran foreign correspondent; Kristen Welker, the NBC News White House correspondent; and Ashley Parker, a Washington Post White House reporter, will moderate the event, MSNBC said Wednesday. The broadcast is slated for November 20. [...]

  • Neilsons Measurment Problems TV Digital

    Megan Clarken, Key Nielsen Executive, Will Depart Company (EXCLUSIVE)

    Megan Clarken, a Nielsen executive who has been instrumental in the company’s quest to keep tabs on consumers in the many new ways they have to watch TV, is leaving the measurement giant. “After 15 years at Nielsen, Megan Clarken will be leaving at the end of the month to take on a new position [...]

  • James Murdoch

    James Murdoch on 'Succession,' Pete Buttigieg and Climate Change

    James Murdoch doesn’t watch Fox News and he doesn’t watch “Succession.” “There are some shows that you just know you’re never going to watch,” the youngest son of media mogul and Fox Corp. founder Rupert Murdoch told Vanity Fair editor-in-chief Radhika Jones on Wednesday, alluding to to the HBO series centered on a family-run media [...]

  • Freddie Prinze Jr First Impressions

    Freddie Prinze Jr. Joins ‘Punky Brewster’ Sequel Pilot at NBCU’s Peacock Streamer

    Freddie Prinze Jr. is joining another pilot, this time at NBCUniversal’s forthcoming Peacock streaming service. He will play a recurring role in the “Punky Brewster” sequel pilot which was ordered when the Peacock unfurled its slate of feathers back in September. Prinze Jr. was a part of the pilot for the CW’s “Nancy Drew” earlier [...]

  • Traci Blackwell

    BET Names Traci Lynn Blackwell Head of Scripted

    Traci Lynn Blackwell has joined BET has head of scripted programming. Blackwell joins BET from the CW, where she was senior VP, current programming. As executive VP, scripted programming, Blackwell will lead all originals efforts for BET Networks’ linear channels and streaming service BET Plus. She will report to BET Networks president Scott Mills. “Traci [...]

  • Ted Sarandos Netflix

    Ted Sarandos: Netflix Is Why 'Friends,' 'The Office' Remain So Popular

    In an onstage conversation with Katie Couric at Vanity Fair’s New Establishment Summit on Wednesday, Netflix chief content officer Ted Sarandos waved away concerns over the streaming service’s upcoming loss of “Friends” and “The Office,” instead focusing on the company’s push in original programming and its international content growth. “One of the reasons ‘Friends’ and [...]

More From Our Brands

Access exclusive content