Starz Media has tapped longtime NBC casting guru Marc Hirschfeld to serve as a casting consultant for Starz programming.

Hirschfeld will work with Starz execs on casting of scripted and nonscripted programs, starting with the upcoming fifth season of “Martin Lawrence Presents 1st Amendment Stand-Up.” The Liberty Media-owned pay cabler is in the midst of a major push to expand its menu of original skeins.

“We’ve seen the need for an executive of Marc Hirschfeld’s talents and experience,” said Bill Hamm, exec veep of original production and development for Starz Media.

Hirschfeld, who is nonexclusive to Starz, spent nearly 10 years as the Peacock’s top casting exec before exiting the net in late 2008. Before that, he was partner in the prominent Liberman/Hirschfeld Casting agency for 12 years.