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‘Son’ set in Stone

Weintraub joins shingle as VP series development

David Weintraub, the talent rep and producer who starred in A&E’s reality series “The Sons of Hollywood,” has joined production shingle Stone and Co. as VP of series development.

He’ll report to founder Scott Stone and handle development, format acquisitions and talent packaging.

“His enthusiasm for the business is infectious, and he has a natural talent for creating, developing and packaging non-scripted television,” Stone said.

Stone said he had tried to hire Weintraub more than 10 years ago, soon after he graduated from USC.

“My mom introduced me to Scott, as we went to the same temple together,” Weintraub said.

But Weintraub decided to take a job in the William Morris mailroom; he then moved to UTA, where he spent six years as a motion picture talent agent. While there, he began signing top reality stars.

“I signed all the ‘Laguna Beach’ kids, Paris Hilton, all these pop culture people,” he said.

“A&E thought me and my group of friends were interesting and put on ‘The Sons of Hollywood.’ ”

That show, which Weintraub also produced, starred him and two of his best friends from childhood, Randy Spelling and Sean Stewart, as they navigated Hollywood life.

The idea of an agent on a reality show didn’t sit quite well with UTA, so Weintraub departed and launched DWE Talent, his management firm. Since then, he’s worked on shows for VH1, MTV, E! Entertainment, Bravo, Discovery and A&E.

Weintraub had already been pitching show ideas to Stone, who brought up the idea again of making a deal.

Weintraub said he joined Stone in part to learn more about the production world, including the format business.

“I had two mentors, Aaron Spelling (his pal Randy’s father) and Scott Stone. Scott was there to teach me the reality of the business,” he said. “Now it’s time to step up to executive producer and brand out a little bit more.”

Weintraub said he’ll continue to keep DWE Talent in operation with a roster of about 45 nonexclusive clients. Among the entertainers he’s worked with are Janice Dickinson, Christian Audigier, Mike Tyson, Scott Storch, Kurupt and Shanna Moakler.

Stone’s credits include “The Mole,” “BrainSurge,” “First Time Design,” “NYC Prep,” “Tim Gunn’s Guide to Style” and “Top Design.”

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