Long before it opened its L.A. HQ in March, the London-based Soho House had already established itself as a glittering presence on the Hollywood event circuit with its high-profile Oscar pop-up parties held at mogul-worthy mansions and, in 2008, at the still-under-construction space at 9200 Sunset Blvd.
This year, the members-only club’s owner Nick Jones and Elton John inaugurated Soho House’s sky-high West Hollywood digs with a pre-Oscar fete that was followed by a series of dinners and cocktail parties, including Harvey Weinstein’s annual Oscar eve bash. The club officially opened the following Monday.
Since then, events have included a private performance by Prince, Russell Crowe’s Walk of Fame Star ceremony dinner (hosted by Universal), a “friends and family” dinner hosted by Tom Cruise following his MTV Awards appearance as Les Grossman and a dinner to benefit Charlize Theron’s charity, the Africa Outreach Project, co-hosted by the actress with Vogue and Dior.
Soho House’s obvious draws are its homey vibe and eclectic-chic approach to design, where Danish modern and Victorian pieces sit beside cozy sofas and chairs, all surrounded by contemporary art and killer views. Equally appealing to certain clientele are its no-paparazzi rule and private entrance inside the parking structure, where it’s also easy to set up a red carpet.
There’s just one catch in booking a soiree: events can only come in through a member. Luckily, it seems like that’s every other industry bigwig in town.