×
You will be redirected back to your article in seconds

RDF now spans globe as Zodiak

Grant Mansfield continues as CEO

Three months after being acquired by Zodiak Entertainment, RDF USA is taking the wraps off its revamp.

Effective immediately, RDF USA will be known as Zodiak USA. RDF USA’s Grant Mansfield, who moved across the pond to take over the shingle at the start of the year, continues as CEO.

“This now gives us full access to formats from 39 production companies from all over Europe,” Mansfield said of his company’s new corporate parent. “This is more than a rebranding exercise, it’s potentially a big change for our business in North America.”

Paris-based Zodiak acquired RDF Media Group this June in a deal worth around $220 million. Pact instantly made Zodiak a global player, behind leaders FremantleMedia and Endemol, and instantly gave Zodiak a foothold in the lucrative U.S. marketplace.

Zodiak’s companies can be found in more than 20 markets, such as the U.K., France, Spain, Italy, Scandinavia, Russia, Asia, South America and Northern Europe.

Mansfield said he’s currently combing Zodiak’s extensive format library to find titles that might make a good fit for U.S. broadcast and cable outlets.

“There’s an opportunity here to expand significantly in both the scripted and non-scripted area,” he said.

RDF was mostly known for its unscripted series, such as “Secret Millionaire,” which originally ran on Fox but returns this fall on ABC. But the shingle, which bows Syfy’s U.S. adaptation of “Being Human” this January, is looking to expand its scripted output as well.

“We’re determined to get into scripted in the States,” Mansfield said. “A lot of the stuff in the Zodiak library is scripted.”

Zodiak USA will also continue to develop new formats internally — and will look toward its sister shingles to test some of those projects abroad first. Those formats will be distributed internationally by Zodiak Rights.

“You always develop more shows than you can sell in this marketplace,” he said. “We’re pushing some of the formats we’re developing into other territories first. If we can’t sell something in the States, maybe we’ll go to the U.K., France, Italy or Greece first. The potential to get your shows made increases dramatically.”

Mansfield’s entire team remains at the renamed company. That includes chief creative officer Natalka Znak, who also just joined the team, as well as Claire O’Donohoe, exec VP of current, and Mike Duffy, exec VP of development.

Zodiak USA’s other programs include “Don’t Forget the Lyrics” and “Hardcore Pawn.”

Rebrand comes as Zodiak USA’s parent company also rebrands, to Zodiak Media Group, under CEO David Frank. New name is timed to next month’s Mipcom confab.

More Scene

  • Taika Waititi Natalie Portman SDCC 2019

    Natalie Portman Weighs in on 'Thor: Love and Thunder's' Possible Breast Cancer Storyline

    Natalie Portman doesn’t know if “Thor: Love and Thunder” will include a breast cancer storyline for her character Jane Foster, but she’s definitely intrigued by the possibility. “It’s just very rare that these kinds of big entertainment films look at more serious, real-life issues,” she told Variety at L.A. Dance Project’s 8th annual fundraising gala [...]

  • Julie Andrews

    Julie Andrews Recalls Husband Blake Edwards' Battle With Depression

    The line to see Julie Andrews at the 92nd Street Y wrapped around the square of a sprawling New York City block. Seventy years since the start of her career, 60 since she asked “Wouldn’t It Be Loverly?” as Lerner and Loewe’s first Eliza and 50 since she sang “The Sound of Music” before the [...]

  • Bombshell Charlize Theron Megyn Kelly

    'Bombshell': Why Charlize Theron Was Terrified of Playing Megyn Kelly

    Charlize Theron is getting some of the best buzz of her career for channeling Megyn Kelly in “Bombshell,” but the Oscar-winning actress admits she almost turned down the role. “I was shit scared,” Theron said during a question-and-answer session following a Manhattan screening of “Bombshell” on Sunday. Partly, she was worried about portraying someone who [...]

  • Natalie Portman Benjamin Millipied LA Dance

    Natalie Portman, Benjamin Millepied Help Raise Over $1 Million For L.A. Dance Project

    Natalie Portman may be joining Chris Hemsworth in Marvel’s “Thor 4: Love and Thunder,” but as the petite, Dior-clad actress struck a range of poses on the carpet inside downtown Los Angeles gallery space Hauser, Wirth & Schimmel on Saturday night, it was impossible to imagine her wielding an enormous hammer. But then, the Oscar [...]

More From Our Brands

Access exclusive content