The Oprah Winfrey Network has found its new head of marketing: Discovery Networks alum Maurizio Vitale.
OWN announced Thursday that Vitale had been named senior VP of marketing. He reports to OWN CEO Christina Norman.
Vitale fills the void left by the June departure of OWN’s chief marketing officer, Liz Dolan. Dolan said at the time that she was exiting to return to her own business.
Vitale will now oversee the on-air and off-air marketing for OWN as it heads toward a Jan. 1 launch.
OWN didn’t have to travel outside of its corporate realm to find Dolan’s replacement. Vitale was most recently senior VP of marketing communications for Discovery Networks’ Europe, Middle East and Africa arm. OWN is a 50-50 partnership between Winfrey and Discovery.
“Maurizio has done a phenomenal job for the Discovery Networks internationally, providing creative messaging and a fresh and relevant perspective,” Norman said.
Before Discovery, Vitale did a stint at MTV Networks Europe.