×
You will be redirected back to your article in seconds

Maradona back on the tube

Soccer legend bows 10e-TV Internet and cable TV channel

MEXICO CITY — Argentinean soccer legend Diego Maradona is looking to score with the launch of his 10e-TV Internet and cable TV channel in late May or early June.

Maradona has teamed up with digital promotion and public relations firm On&Off Holdings, along with other undisclosed backers, to produce the channel.

The announcement was made in Mexico City, where the Argentina- and Mexico-based On&Off has a branch office.

10e-TV aims to earn revenue through sponsors and advertising as well as online and cable subscriptions.

The title — a combination of TV, his now-famous jersey number 10 and “e” for entertainment — is set to go on the air and online in time for the World Cup soccer tournament, which begins its monthlong run June 11 in South Africa, where Maradona will be coaching Argentina’s national soccer team.

Shows on 10e-TV will be Spanish-only at the outset, but On&Off prexy Rodolfo Cavalcanti indicated they were looking to move beyond Latin America with translated or independently produced programming.

The outing is Maradona’s second smallscreen foray following the hit Argentine celebrity interview show, “La noche del 10” (10’s Night), he hosted in 2005.

You can say a lot of things about me, but you can never say I don’t take risks,” says Maradona, voted the 1986 World Cup tourney’s most valuable player.

On&Off prexy Rodolfo Cavalcanti said Maradona will appear in only a few shows, but the idea is for the soccer superstar to lend the glamour and clout of his celebrity to the channel, which will offer sports, celebrity and fashion programming.

He said a cross between channels like ESPN and Fox Sports with trendier fare like E! Entertainment was “exactly the mix” they were looking for.

More TV

  • 'The Crown': Josh O'Connor, Erin Doherty

    'The Crown': Josh O'Connor, Erin Doherty on Charles and Anne 'Breaking the Mold'

    SPOILER ALERT: Do not read if you have not yet watched “The Crown” Season 3 on Netflix. The arrivals of Prince Charles (Josh O’Connor) and Princess Anne (Erin Doherty) midway through “The Crown’s” third season infuse the show with a youthful energy reminiscent of the first two years. But, they also offer a sense of rebelliousness, [...]

  • SATURDAY NIGHT LIVE -- "Harry Styles"

    Harry Styles Premieres New Song, Plays Trash-Eating Dog on ‘Saturday Night Live’ (Watch)

    The past couple of seasons of “Saturday Night Live” have seen some impressive hosting/musical performer double-duty stints, including Childish Gambino, Halsey and Chance the Rapper — and last night Harry Styles was more than up to the challenge. The singer appeared in nearly every skit — including turns as a naïve office intern, a gangster, [...]

  • Mindy Kaling Actors on Actors

    Why Mindy Kaling Turned to Social Media to Find the Lead of Her Netflix Series

    Constance Wu (“Hustlers”) and Mindy Kaling (“Late Night”) explained how the internet helped expand the casting pool for their projects during a conversation for “Variety Studio: Actors on Actors.” Wu began the interview: “When I did ‘Crazy Rich Asians’ and they were looking for actors, it was crazy how many people said, ‘Well, there are [...]

  • SATURDAY NIGHT LIVE -- "Harry Styles"

    'Saturday Night Live' Turns the Impeachment Hearings Into a Soap Opera (Watch)

    “Saturday Night Live” kicked off its Nov. 16 episode with a take on the biggest news story of the previous week (and foreseeable future): the impeachment hearings. But another big story of the week, especially in Hollywood, was how NBC’s last remaining daytime drama, “Days of our Lives,” had let its actors out of their [...]

  • Andy Cohen attends BravoCon's "Watch What

    'The Real Housewives of Salt Lake City' to Debut in 2020

    Bravo announced Saturday during its first annual BravoCon that a tenth “Real Housewives” series, “The Real Housewives of Salt Lake City,” will debut in 2020. Bravo host and “Real Housewives” executive producer Andy Cohen made the announcement during a panel titled “Ask Andy” at the NYC convention. “We’ve always tried to choose a city that [...]

More From Our Brands

Access exclusive content