×
You will be redirected back to your article in seconds

Lisa Gregorian: Gives ‘Bang’ its pow

Women's Impact Report: TV Titans

With nearly 50 shows on the Warner Bros. Television roster, Lisa Gregorian can have a hard time picking and choosing which programs to show the most PR love. Clearly, however, there’s never a shortage to choose from.

Like a good studio soldier, Gregorian — promoted in May to chief marketing officer and named co-chair of the board of directors of PromaxBDA — uses every resource necessary to get the word out, but none is more important than Comic-Con. This year’s San Diego confab housed a record 14 WB skeins, all of which found exposure in front of hundreds of thousands eyeballs that, ultimately, can be translated into ratings.

CW hit “The Vampire Diaries” is a Comic-Con success story, as is CBS’ “The Big Bang Theory,” and this year the WBTV team, under Gregorian’s supervision, got the word out on “Nikita” and its star, Maggie Q. Show got off to a solid start on the CW and could be a longtime player.

Gregorian says seeing a show build awareness remains the most gratifying part of the job.

“We love seeing how a show comes into the marketplace,” she explains. “That’s our joy.”

Much of Gregorian’s job is to try to figure how to stay in synch with the network, and while the net plays a much larger role in luring viewers, her expertise falls in making sure seasons two and beyond aren’t taken for granted. Especially when a show such as “Big Bang” is making a timeslot switch from Monday to Thursday, or a cable reality show isn’t getting the headlines Gregorian thinks it deserves.

“The way the studios and networks work is a very collaborative process,” she says. “The nets are marketing directly to the consumer. Together we try and pool together the best possible experience for the viewers.”

Social media is taking an increasingly important role as well.

“We’re targeting young people and have to nurture those communities,” she says. “We are of the mind that we need to deliver great shows. That’s what we do.”

More Scene

  • Naomi Scott Talks Rebooting Princess Jasmine

    'Aladdin': Naomi Scott on Why Her Princess Jasmine Needed Nasim Pedrad's New Character

    Call Naomi Scott the queen of the reboot – or at least, the princess. The 26-year-old actress is taking on the role of Princess Jasmine in Disney’s live-action remake of “Aladdin,” but it’s not her first time jumping into a role that’s already been well-established. Audiences may recognize Scott from 2017’s “Power Rangers” update, where [...]

  • Inside amfAR's Cannes Gala

    Inside amfAR's Cannes Gala: Mariah Carey, Kendall Jenner and Tiffany Trump

    Kendall Jenner caused a commotion when she arrived. Tiffany Trump went unrecognized until a member of the press pointed her out as she made her way down the carpet. And Mariah Carey flew in to perform a couple of songs. Welcome to this year’s AmfAR Gala Cannes, the AIDS organization’s annual — and largest — [...]

  • Lauren Ash44th Annual Gracie Awards, Show,

    Politics and New Abortion Ban Laws Dominate 2019 Gracie Awards

    Female empowerment was in the air Tuesday night as showrunners, writers and performers gathered at the 44th annual Gracie Awards to celebrate women breaking barriers and shattering glass ceilings within the entertainment industry. Sandra Oh, Patricia Arquette, Rachel Maddow and Connie Britton were among the honorees at the ceremony, which took place at the Beverly [...]

  • Sacha Baron Cohen

    Why Sacha Baron Cohen Credits Donald Trump for ‘Who Is America?’

    Over the course of history, comedians have shared their take on current events with biting commentary on everything from class and gender to fashion and politics, and the current presidential administration is definitely no exception — with President Donald Trump regularly lampooned on shows like “Saturday Night Live” and by late-night TV hosts. But when [...]

More From Our Brands

Access exclusive content