Fox Look, the new Fox Networks Group unit run by David Lyle, has sealed a deal with Hasbro Studios to distribute the company’s unscripted wares internationally.
Deal comes on the eve of Mipcom, as well as right before the Oct. 10 bow of the Hub, the kids channel launched as a joint venture between Discovery Communications and Hasbro.
Hasbro Studios is producing several new shows for the channel, including “Family Game Night” and “Pictureka,” the first two series to be distributed by Fox Look.
Under the pact, Fox Look will distribute unscripted fare based on Hasbro properties such as Monopoly, Twister and Trivial Pursuit. Fox Look will also help Hasbro Studios identify global interest in properties such as Connect Four and Boggle.
“In a fragmented and fractured world where everyone’s getting 100 messages an hour, it’s good to have series centered around brands that people have known since they were kids,” Lyle said. “This gives us instant product with great brand recognition.”
Hasbro Studios prexy Stephen Davis said he’s known Lyle for nearly 20 years and opted to sign with Fox Look due to Lyle’s understanding and relationships in the international market, in addition to “the depth and reputation that Fox as a studio has.”
“This is a highly specialized area, and given the volume of shows that we hope to offer the international marketplace, Fox was the best company to go with,” he said. “It’s a crowded market, but there’s a real appetite for branded entertainment.”
Hasbro’s animation and live-action scripted series will continue to be sold by Finn Arnesen, Hasbro Studios’ senior VP of international distribution and development.
Besides Hasbro Studios, Fox Look has also signed distribution agreements with U.S.-based format producers Craig Piligian, Andrew Glassman, Scott Sternberg and Scott Satin. Fox Look also handles international licensing and production of Fox Broadcasting and Fox Cable Networks unscripted fare.