Veteran ESPN exec Lynne Frank has joined Warner Bros. in the newly created slot of exec VP of international marketing.
The hiring was announced Thursday by Sue Kroll, Warner’s president of worldwide marketing. She’ll relocate from London to Warner headquarters in Burbank in October and will report directly to Kroll.
Frank will work with Kroll and international marketing execs of day-to-day strategy development, campaign planning and execution. She’ll have oversight of all international campaigns, planning and budgets, as well as the strategic development and execution of regional and local campaigns.
Frank will also be involved in local acquisitions for regional release and will be the key international link with other divisions in the company, including home entertainment, TV and consumer products. She’ll also be the key liaison to the international distribution team.
Frank served for the past five years as managing director and senior VP for Disney’s ESPN Europe, Middle East & Africa. She led last year’s launch of ESPN in the UK.
Prior to working at ESPN, Frank spent 12 years within Time Warner. She was managing director and exec VP for European Entertainment Networks at Turner Broadcasting System Europe, overseeing localized versions of Cartoon Network, TCM and Boomerang.