Jimmy Fallon’s star turn as “Mad Men” ad man Don Draper will have to wait.
Peacock unveiled a promo for the Primetime Emmy Awards on Wednesday night featuring Fallon — who is hosting the Aug. 29 kudocast — starring as a fumbling, dweebish version of “Mad Men’s” cool and calm leading man.
The spots were actually shot on the set of “Mad Men” two weeks ago, when Fallon was in Los Angeles to appear at NBC’s portion of the TV Critics Assn. press tour. Making a cameo in the promos (of which three were produced): Emmy nommed “Mad Men” thesp Christina Hendricks.
After one of the spots ran Wednesday during a “Late Night With Jimmy Fallon” commercial break, NBC posted the spots on Fallon’s website on Thursday.
But in doing so, the Peacock rubbed “Mad Men’s” Emmy rivals the wrong way. Voting is ongoing for this year’s award, and NBC had accidentally shown some favoritism.
“We’re still in the voting window, (and I) thought the Emmys had to stay neutral,” one rival network source emailed after Variety posted the promo on its On the Air blog. “So are ‘Breaking Bad,’ ‘Dexter,’ ‘The Good Wife,’ ‘Lost’ and ‘True Blood’ promos next?”
NBC quickly yanked the videos off its website, and promised not to upload them again — or run the spots on-air — until after voting closes on Aug. 17.
That seemed to satisfy all involved, including the TV Academy.
“This promo was posted prematurely, and the Television Academy appreciates NBC pulling the content until after the voting window closes,” a TV Academy spokesman said.