×
You will be redirected back to your article in seconds

Dan Schneider: Nick creator’s formula not just for kids

Comedy Impact Report 2010: Tube Titans

Dan Schneider says he never set out to make kids shows, but 16 years since showrunning “All That,” he’s (ahem) at the Head of the Class. The former sitcom star turned executive producer is the force behind Nickelodeon hits “iCarly” and “Victorious.”

“I think my shows can draw an audience of 12 million because I ask, ‘What can make a 7-year-old, a 17-year-old, a 30-year-old and a 77-year-old laugh?'” Schneider says, citing the Charles brothers, Larry Gelbart and Larry David as his comedic inspirations. “I try to make a great sitcom that would make my heroes proud of me.”

Indeed, the performing arts high school comedy “Victorious,” is the No. 1 show in its timeslot among teens and tweens, while “iCarly” demonstrates true crossover appeal, with episode “iSaved a Life” ranking as 2010’s top entertainment telecast on cable.

The Miranda Cosgrove starrer is a virtual pop culture incubator, introducing new lingo like “nub,” “jenk” and “cukey” (when something is cute and geeky). It’s even inspired a culinary dish featured by the New York Times, Food Network and “Nightline.” “I’m getting 20 pictures of spaghetti tacos a week that people tweet me,” Schneider says. “Half are from college kids in dorms.”

More TV

  • Lil Nas X arrives at the

    Lil Nas X, Young Thug, Jamie XX Highlight Adult Swim Festival Lineup

    The second annual Adult Swim Festival is set to take place on Friday, November 15 and Saturday, November 16 at Los Angeles’ Banc Of California Stadium. Music acts on the bill include Lil Nas X (pictured), Jamie xx, Vince Staples, Young Thug, Dethklok, Captain Murphy and Tierra Whack, among many others. Additional offerings include comedy [...]

  • 'Live P.D.' Host Dan Abrams Brings

    'Live P.D.' Host Dan Abrams Brings New Order to Law-Focused Media

    Each weekday at 2 p.m., Dan Abrams talks to America for an hour about the law, politics and media. He’s been working steadily to expand the conversation. Abrams hosts an afternoon show on satellite-broadcaster SiriusXM, where he holds forth on the Mueller Report (if you haven’t read it, don’t try to debate him on what [...]

  • Sky takeover. Undated file photo of

    Katie Keenan to Head Sky Cinema Acquisitions

    Katie Keenan is joining Sky as head of acquisitions at Sky Cinema, and will oversee film deals for the pay-TV giant’s channels. Keenan is a seasoned buyer. Most recently she was at Viacom’s international division and acquiring programming for its free-TV Channel 5 operation in the U.K., as well as for cable channels including Comedy [...]

  • NEW YORK, NY – JUNE, 24:

    LGBTQ Stars Honored at Variety’s Power of Pride Celebration

    New York City felt the full power of pride on Monday, as Variety celebrated its inaugural issue devoted to the annual recognition of LGBTQ people worldwide. At an intimate gathering at Mr. Purple, the rooftop bar at Hotel Indigo Lower East Side in Manhattan, Variety’s cover stars and luminaries gathered for cocktails and the unveiling [...]

  • WWE

    WWE and PP Sports Extend China Partnership

    WWE and PP Sports have signed a new multi-year agreement that will keep WWE programming airing live in Mandarin in China. In the past three years of the partnership, PP Sports has delivered more than 300 episodes of WWE programming. PP Sports will offer “Raw,” “Smackdown” and the WWE Network as a subscription VOD service [...]

More From Our Brands

Access exclusive content