×
You will be redirected back to your article in seconds

CBS rookies hold up on Monday

'Lone Star' sinks in second week

ABC topped its broadcast rivals on the second Monday of the season thanks to “Dancing With the Stars” and a rising “Castle,” but CBS had reason to be pleased with good second-week holds for new shows “Mike and Molly” and “Hawaii Five-0.”

NBC’s “The Event,” meanwhile, dropped by a larger margin as it faces an uphill battle to draw same-night viewers in such a crowded timeslot. And Fox’s “Lone Star” dropped out of the race for good after a second weak showing.

ESPN’s “Monday Night Football” nailbiter between the Chicago Bears and Green Bay Packers (7.2/18 in 18-49, 17.45 million viewers overall) towered above all broadcast programming on the night in key demos, with ABC second in 18-49 and first in total viewers.

Looking at the numbers, NBC’s “The Event” (2.9/7 in 18-49, 9.06 million) declined by 19% from its week-ago series premiere, building on its “Chuck” lead-in (2.0/5, 5.37m), placing third among the broadcasters in the 9 o’clock hour and providing NBC with nice timeslot gains year to year. The net held up better relative to premiere week at 10 p.m. with “Chase” (2.1/6, 6.33m), which held 91% of its debut demo delivery.

The drop for “The Event,” whose premiere got mostly favorable reviews from critics and was seemingly well received by viewers, underscores the challenge that a serialized show faces in such a tough timeslot. In “Monday Night Football,” “Dancing With the Stars” and “Two and a Half Men,” the NBC newcomer opposes three of TV’s most popular programs when it comes to live viewing.

And with more than 38% of TV households capable of timeshifting via digital video recorders, something like “The Event” figures to be the show set aside for another day. (Indeed, NBC notes that early tracking reveals “The Event” to be a sizable gainer in playback.)

Heavy DVR playback is a phenomenon that wasn’t nearly the same factor when NBC launched “Heroes” in the same time period in 2006 (when DVR penetration was still under 10%), and Nielsen hadn’t even begun tracking DVR playback when ABC bowed “Lost” in September 2004 in a wide-open timeslot.

It’s for these reasons that it was surprising to see NBC put its big-bet, serialized show in such an inhospitable timeslot. Lots of people may still be following the show, but it just won’t show up in the next day’s Nielsens.

Elsewhere on Monday, CBS looked good as “How I Met Your Mother” (3.9/11, 9.00m) and “Rules of Engagement” (3.2/8, 8.15m) were up from their season premieres. They led into “Two and a Half Men” (4.8/12, 13.92m), which was flat week to week, and rookie “Mike and Molly” (3.7/9, 11.12m), which retained 95% of its premiere score to rank second among the broadcasters at 9:30. And closing out the night, “Hawaii Five-0” (3.6/10, 12.72m) led its broadcast competition, down just 8% from its premiere.

ABC was paced by “Dancing With the Stars” (4.8/12, 21.34m) and “Castle” (2.8/8, 11.08m) — with the former down a bit and the latter up, with both surging vs. the same night last year.

Fox saw “House” (3.8/10 in 18-49, 10.18m from 8 to 9:03 p.m.) remain second among the broadcasters in its hour, declining 10% from its season premiere of the previous week and off more than 30% vs. the same night a year ago. And “Lone Star” (1.0/3, 3.23m from 9:03 to 10 p.m.) was down more than 20% from its anemic premiere, and the net opted Tuesday to pull the plug on the show.

CW’s “90210” (1.0/3, 1.96m) was up slightly week to week, while “Gossip Girl” (1.0/2, 1.78m) was flat.

For the night, ABC, CBS and NBC were all up vs. the second Monday of last season, taking advantage of Fox’s declining fortunes on the night.

More TV

  • The Good Doctor

    Series Mania: Freddie Highmore Talks ‘The Good Doctor,’ Arsenal, Norman Bates

    LILLE, France —  God, Freddie Highmore’s good at crying. There’s a scene in “Neverland,” screened at his Series Mania masterclass, where he’s acting opposite Johnny Depp. His mother has just died. Highmore sits on a park bench, clutching a notebook, which she helped as tears well in his eyes, and he tries to keep in [...]

  • WGA Agents Contract Tug of War

    Showrunners, Screenwriters Back WGA in Agency Battle, Sides to Meet Again Tuesday

    More than 750 showrunners and screenwriters have backed the WGA’s battle against talent agencies taking packaging fees and other changes to the rules governing the business relationship between agents and writers. The letter of support issued Saturday is significant because of the immense clout showrunners and prominent screenwriters possess in Hollywood. Several showrunners had recently [...]

  • Norman Reedus and Ryan Hurst'The Walking

    Norman Reedus on 'The Walking Dead' Without Andrew Lincoln: 'He's With Me Every Day'

    After saying goodbye to most of the original cast on “The Walking Dead,” Norman Reedus still feels his former co-stars with him during each episode. “I’ve seen so many people come and go,” he said during a “Walking Dead” panel on Friday at PaleyFest. “Right now on the show, the ghosts of all those guys [...]

  • Series Mania: De Mensen, Reel One

    Series Mania: First Details on Co-Pro Pitching Project 'Capturing Big Mouth' (EXCLUSIVE)

    LILLE, France — Belgian production company De Mensen, which has just been acquired by France’s Newen, has teamed with Reel One Entertainment on a new cross-continental thriller series, “Capturing Big Mouth. The series will be pitched Monday at this year’s Series Mania Forum Co-pro Pitching section. It chronicles the unlikely rise and eventual fall of [...]

  • Daily Show Viacom

    Viacom, DirecTV Make Progress in Contract Talks, No Blackout After Deadline Passes

    UPDATED: Viacom and DirecTV executives went down to the wire Friday on a combative contract renewal negotiation with high stakes for both sides. The companies stayed in talks past the midnight Eastern contract expiration and the channels stayed up on AT&T’s platforms. Sources indicated early Saturday that the threat of a blackout had been averted. [...]

  • ABBY'S -- "Pilot" Episode 101 --

    TV Review: 'Abby's' Starring Natalie Morales

    “Abby’s,” NBC’s new comedy about a cranky bartender (Natalie Morales) and her inner circle of regulars, is aware of the inevitable “Cheers” comparisons. Created by “New Girl” writer Josh Malmuth and executive produced by uber-producer (and unabashed “Cheers” superfan) Mike Schur, “Abby’s” therefore makes a few key choices in order to differentiate itself as its [...]

More From Our Brands

Access exclusive content