Former Viacom Prods. topper Perry Simon has been tapped general manager of channels at BBC Worldwide America.

Simon is among the first major hires made by new BBC Worldwide America prexy Herb Scannell, to whom Simon will report.

“Perry is a creative force with a proven track record of successfully developing, producing, scheduling and marketing television and has most recently been active in emerging digital platforms,” Scannell said. “He has the perfect combination of experience in television and digital media to take BBC America to new heights.”

As part of his new job, Simon will oversee programming, marketing and operations for flagship BBC America, as well as ordering new programming for the channel. He’ll also oversee BBC America’s video-on-demand service and website and will handle future channel launches.

“I look forward to developing and extending the BBC America brand across all platforms in a coherent and compelling way,” Simon said.

Simon was most recently chief content officer at Sezmi Corp., as well as a senior adviser to YouTube.

He also ran his own production shingle, Shore View Entertainment, where he was exec producer on USA Network’s “The 4400.”

As Viacom Prods. prexy for a decade, Simon’s series included “Ed,” “Sabrina the Teenage Witch” and “Oz.” He also spent 13 years at NBC, moving up to exec VP of primetime programs, handling series such as “The Cosby Show” and “Cheers.”