BBC sheds more heads

Chiefs of marketing and BBC People to exit

Further departures from the BBC’s executive board have been announced following the move to scrap the post of deputy director general, whose current incumbent, Mark Byford, is to leave next summer.

The latest casualties of the BBC’s determination to scale back its senior management team are director of marketing, communications and audiences Sharon Baylay, and Lucy Adams, director of BBC People.

Baylay will leave the BBC, but Adams will join the new operating committee. Peter Salmon, head of BBC North, will no longer be a member of the executive board but he, too, will join the operating committee, headed by BBC chief operating officer Caroline Thomson.

In an email to staff, director-general Mark Thompson said, “My objective is simplifying reporting lines, simplifying structures and reducing the number of senior managers.”

The pubcaster needs to convince skeptics that it can operate as a leaner, less bureaucratic org before key talks with the government over future funding.