Mischer returns to produce Emmys

Telecast set for Aug. 29 on NBC

After turning around the Emmycast’s fortunes last year, Don Mischer will be back at the helm of this year’s kudocast.

Mischer will serve as exec producer of the Aug. 29 live broadcast on NBC, which will air the ceremony live on the West Coast for the first time in 30 years. Peacock also telecast the Golden Globes live across the country this year in January and was pleased with the results.

Last year’s Primetime Emmy Awards telecast was on CBS and ratings improved significantly with Neil Patrick Harris as host. Eye brought in 13.4 million viewers, which marked the highest number for the Emmys in three years.

“Don is a legend in television for producing and directing important event programming,” said NBC alternative programming topper Paul Telegdy. “His award-winning resume speaks for itself.”

This will be Mischer’s 10th Emmycast. He also has exec produced the Tony Awards and several other high-profile events, including the opening and closing ceremonies for the Olympics. Last year, Mischer got caught in the middle of push by the Academy of Television Arts & Sciences and CBS to revamp the Emmycast by shifting some award presentations to a pre-taped format, which raised the ire of the the WGA and DGA, among others in the creative community. Ultimately the TV Acad and CBS backed down from the plan.

This year’s Emmy nominations will be announced July 8. The Emmycast comes a few weeks earlier than in most years to accommodate NBC’s commitment to the NFL and its “Sunday Night Football” sked that begins in September.

In other Emmy news, deadline for entries for the category creative achievement in interactive media is April 30. Last year’s winners were “The Late Night With Jimmy Fallon Digital Experience” and “The Dharma Initiative” in the nonfiction and fiction categories, respectively.