Justin Bieber will be feted at Variety’s fourth Power of Youth event, Oct. 24 on Paramount’s backlot. He will be honored for his commitment to Pencils of Promise, a philanthropic org that works with local communities to build schools and increase educational opportunities worldwide. Bieber is the first of the year’s five honorees to be named.
Variety’s Power of Youth reaches out to the 25-and-under entertainment community, encouraging them to support philanthropic and charitable causes, and getting them to use their positions to encourage fans to do the same. POY is one of three charitable outreach programs under the VarietyCares philanthropic banner, which also includes Power of Women and Power of Comedy. This campaign has generated more than $2 million in contributions distributed across 15 charities.
Variety publisher Brian Gott said, “Variety is the perfect platform to be a catalyst for social awareness. We reach a community of the most creative, thoughtful and generous minds on the planet, and we need to use this extraordinary brand to give a voice to philanthropic efforts that we feel need to be heard.”
Past POY honorees include Keke Palmer, Jesse McCartney, AnnaLynne McCord, Corbin Bleu and Miranda Cosgrove.
HarperCollins this week announced the October release of his book “Justin Bieber: First Step 2 Forever: My Story.”
Performer broke the news on Twitter Monday that Paramount will make a 3D concert and biopic based on his career.
The pic will be the first release from Paramount’s Insurge Pictures on Feb. 11, 2011. Bieber’s manager Scooter Braun, singer Usher and Island Def Jam Music Group chairman LA Regid will produce alongside the singer, who is also launching his own production company.