Reflecting the growth and importance of digital sales in the diskery biz, Rob Wells has been promoted to a newly created position as prexy of global digital business at Universal Music Group.
Wells, who will be based in UMG’s Santa Monica headquarters, will have global responsibility for strategic growth initiatives for all of the music firm’s digital assets, including the wireless, online and transactional sectors.
Wells will also be charged with identifying new partnerships and next-generation distribution channels.
He will report to UMG prexy-CEO Zach Horowitz and UMG Intl. chief operating officer Max Hole.
Wells joined UMG in 2000 as division director of digital services at Universal Music U.K. He was promoted to senior VP of digital for UMG Intl. in 2006.
UMG co-chief exec Lucian Grainge said in a statement: “Innovation, leadership and imagination are essential to expanding our digital business even further, and there is no one better equipped to do this than Rob.”