RedOne, Universal take on 2101

Label's first signing is singer-songwriter Mohombi

Producer and songwriter RedOne, best known for his work with Lady Gaga, has been rewarded by Universal Music International with a joint venture record imprint, 2101.

The label’s first signing is singer-songwriter Mohombi. The Swedish-Congolese performer’s debut digital single “Bumpy Ride” was issued by 2101 Tuesday. An album, “Movemeant,” is scheduled for release in 2011.

Born Nadir Khayat in Morocco, RedOne collaborated with Gaga on her hits “Just Dance,” “Poker Face” and “Bad Romance,” all featured on the singer’s album “The Fame,” which has sold nearly 3.7 million copies for UMG’s Interscope Records.

RedOne’s work with Gaga, Sean Kingston, Enrique Iglesias and Michael Jackson led to his selection this year as performing rights org BMI’s songwriter of the year.

He said in a statement, “I am so privileged to be in business with the Universal Family in this new venture. We already have had so much success together; I know that this is the best home for my music and for my artists. (Universal Music Group co-chief executive officer/chairman) Lucian (Grainge) and I share a common vision for creating sounds and platforms for new artists, not only writing hit songs, but building brands.”

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