In case you missed it, the New York Times ran an interesting piece on the distribution of indie films by indie record labels.
It appears this is becoming a more common occurrence — although, as one editor of our acquaintance once noted, two examples of anything equals a trend. But something is going on when an indie like Chicago’s Drag City brings a picture by a writer-director like Harmony (“Kids”) Korine to market.
We’re not sure you can characterize such experienced labels as Drag City and Bloomington, IN’s Jagjaguwar as “DIY” anymore, as the Times’ headline does, but their entry into the film side is a fascinating wrinkle. Whether this phenomenon adds up to more than a handful of screens — or, in some cases, alternative venues — for some esoteric pictures is anyone’s guess.