Madison Square Garden’s music network Fuse is partnering with MySpace Music for “Introducing…,” a co-branded new-artist program that will highlight emerging acts on both the web and the social networking site.
MySpace Music artists will be featured for two months in the cable net’s programming. A new 30-minute show, “Introducing Loaded,” will highlight the musicians; interstitials and bumpers with artist video content will also be produced. Venture will extend to Fuse.tv, Fuse mobile and VOD channels.
Performers will also be pushed on MySpace Music via content features including album, single and video premieres, featured playlists, behind-the-scenes footage and interviews.
First four acts touted in the program are singer-producer-songwriter Bruno Mars, most recently featured on B.o.B.’s “Nothin’ On You” and Travie McCoy’s “Billionaire”; Southern California “hip-pop” artist T. Mills, whose label bow arrives in September; Sacramento-based duo Middle Class Rut; and rising L.A. band Far East Movement. Mars was featured on the Fuse Web site as part of Wednesday’s launch.
Though now eclipsed by Facebook in terms of members, MySpace.com still commands an estimated 115 million active monthly users, and its MySpace Music enclave remains one of the Web’s most prominent tools employed by new acts to promote their work. Fuse has attempted to position itself as a successor to now reality-based MTV.
“The collaboration of Fuse and MySpace and both companies’ unique resources help introduce emerging artists and provide a platform to launch music careers,” David Weier, Fuse vp of programming, said in a statement. “Since the network’s inception, Fuse has promoted up-and-coming artists and we feel that MySpace Music is an ideal platform to expand our reach to music fans everywhere.”
Sam Wick, senior vp of MySpace Music, said, “Merging their on-air network reach with our online audience creates a powerful programming mix to introduce emerging talent.”