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Coachella’s most popular act? Water

Water

One of the biggest complaints about Coachella isn’t the obnoxious drunks (or the chance of being smacked in the head by a glowstick), it’s the scorching heat. The weather in Indio, CA can reach 115 degrees during festival season with concertgoers sometimes passing out from dehydration and exhaustion.

“It’s basically $4 a day and you get a refillable plastic bottle and you can drink as much water as you want,” says the Water Program manager Justin Ferreira.

Bottle_coachella Instead of purchasing water bottle after water bottle, the Water Program gives attendees the option of paying a one-time $12 fee for a 20 oz. water bottle which comes with unlimited access throughout the weekend.

“We prepare for worst-case scenario, 110 degrees at maxium capacity, anything. We have trucks and trucks filled with water backstage in case we run out.”

Ferreira said it highlights a festival’s underlying role of nurturing the masses.
 
“I don’t think people realize the infrastructure and production that goes into a festival of this magnitude,” he says.
 
“Like us or not, we try to take care of you.”
 

Stuart Oldham

 

**Photos by Olivia Hemaratanatorn**

 

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