Beyond the Top 10: August 18 edition


Eat Soundtracks a Go Go:
Soundtrack albums were making a lot of noise near the top of the U.S. album chart this week. Sony’s “Eat, Pray, Love” set, already a chart item thanks to heavy merchandising at Starbucks and other non-trad outlets, logs a 48% gain and rises 18 positions to No. 21 this week, following the Julia Roberts vehicle’s arrival on screens. Similarly, ABKCO’s “Scott Pilgrim Vs. the World” set, with music by Beck and others, is the top entry outside the top 10 this week, vaulting to No. 24 with 13,000 sold despite disappointing B.O. numbers.

Amazon Power: Much of Arcade Fire’s mega-debut at No. 1 last week had to be credited to marketing of “The Suburbs” as a $3.99 “Deal of the Day” download at Amazon.com. Another demonstration of the site’s potency: After almost sliding off the chart, Band of Horses’ “Infinite Arms” makes a 126-slot leap to No. 64 this week after the collection was low-balled by Amazon.

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