The opening of Broadway’s “Promises, Promises” marked not just the revival of the 1968 tuner, but also revived a little of the old-time opening-night glamour with a swanky shindig at the Plaza.
Main Stem openings in these tough economic times often have been pretty tame affairs on Broadway, with peremptory parties at hotel ballrooms or the now-defunct Tavern on the Green.
The “Promises” bow was an old-school black-tie affair (at the suggestion of helmer Rob Ashford). The Plaza hasn’t been the venue for a Rialto opening night since the similarly glam opening for “Shrek the Musical” in 2008.
The Hollywood ties of Craig Zadan and Neil Meron, who produce “Promises” with Broadway Across America (among others), pulled in a crowd that included Hugh Jackman, Harry Connick Jr., John Stamos, Liza Minnelli, Neil Patrick Harris, Joan Rivers and Zachary Quinto.
It all harked back to the style of the musical’s “Mad Men” era. “The Plaza really fit,” Meron said. “It’s as much the 60s as ‘Promises, Promises.’ ”
Zadan said he and Meron had seen every performance of the show since it began previews, and also had attended every rehearsal.
When we make movies, there isn’t one moment when we’re not on set,” he said. “We’re used to living it with the cast.”