The current Broadway staging of 1960s flower-power tuner “Hair” will shutter on June 27.
Production, which began performances at the Al Hirschfeld Theater in March 6, 2009, saw sales snowball impressively in its initial months on the boards, particularly after its 2009 Tony win for musical revival.
Weekly B.O. topped $1 million regularly over the summer, and by August the show had swiftly recouped its $5.76 million capitalization costs.
In recent weeks, however, receipts have dropped notably, with the past couple of months seeing tallies hover in the shallow end of $400,000 or sometimes lower.
For the week ending Sunday (which was slow for most shows on the street), “Hair” posted sales of $351,992 and played to auds at 46% capacity.
Directed by Diane Paulus and choreographed by Karole Armitage, the production grew out of a couple of Public Theater stagings
in Central Park: a 2007 concert version and a fully staged incarnation that played the park in 2008.
Broadway version is produced by the Public and a team of commercial producers led by Jeffrey Richards and Jerry Frankel.
Over its run “Hair” has aimed to boost its public profile by augmenting the usual round of TV talkshow appearances with cast participation in political rallies as well via an unusual arrangement to post online video of each perf’s all-inclusive curtain call.
Most of the original Main Stem cast of “Hair” went to London this spring to star in a West End transfer that opened in April.
That staging will not be recast after the original thesps’ contracts are up, and the show will shutter Sept. 4.
Stateside, a national tour of “Hair” is lined up to begin in the fall, kicking off in New Haven, Conn., Oct. 21. When it closes, “Hair” will have played 29 previews and 519 perfs.
Musical revivals, even the hit ones, often do not show the same kind of staying power as new hit tuners, and “Hair” was prevented from taking full advantage of the lucrative family market due to content that some parents likely find too racy for younger viewers.